Instant Messaging Continuance: A Media Choice Theory Perspective
نویسندگان
چکیده
Instant Messaging (IM) has become one of the most popular applications for many Internet users. While prior research has primarily focused on IM initial adoption, continued usage (or continuance) has not drawn much attention. This research integrates media choice theories with motivation theory to explain IM continuance. It tests the proposed model using data collected from a sample of 207 Chinese university students via an online survey. Results indicate that perceived enjoyment, perceived critical mass are key to IM continuance intention. Perceived social presence and perceived critical mass are positively associated with perceived enjoyment. We also find that perceived social presence, perceived media richness and perceived enjoyment have significant effects on perceived usefulness.
منابع مشابه
Investigating Technology Commitment in Instant Messaging Application Users
Although much research in the IS field has examined IS adoption, less is known about post-adoption behavior among IS users, especially when competing alternatives are available. Incorporating commitment theory from social psychology and management science literature, this paper proposes an IS continuance model that explains why some IS technologies enjoy continued use after adoption and others ...
متن کاملUnderstanding User Satisfaction of Instant Messaging Usage: An Empirical Study
The current paper examines user satisfaction with the social use of instant messaging in building and maintaining social relationships among friends, family members and others. By integrating motivation theory with media capacity theories, we developed and tested a research model to explain how the attributes of media capacity (e.g., social presence and media richness) and users’ intrinsic and ...
متن کاملUnderstanding mobile IM continuance usage from the perspectives of network externality and switching costs
Retaining users and facilitating their continuance usage are essential for mobile service providers to increase both revenues and profits. This research integrates the perspectives of network externality and switching costs to propose a model for investigating the continuance usage of mobile instant messaging services. Network externality arises from both direct and indirect sources and is conc...
متن کاملUses and Gratifications of Social Media: A Comparison of Facebook and Instant Messaging
Users have adopted a wide range of digital technologies into their communication repertoire. It remains unclear why they adopt multiple forms of communication instead of substituting one medium for another. It also raises the question: What type of need does each of these media fulfill? In the present article, the authors conduct comparative work that examines the gratifications obtained from F...
متن کاملThe selection of instant messaging or e-mail: College students' perspective for computer communication
Purpose – Instant messaging and e-mail are popular communication methods on college campuses. However, students’ perceptions of the two technologies vary greatly. This study seeks to investigate the differences between instant messaging and e-mail. Design/methodology/approach – A survey was given to 545 college students. Findings – Instant messaging is perceived as offering many advantages over...
متن کامل